World 1 · The site today
Empty bowl.
Full future.
1705 Manhattan Blvd — 1.89-acre flag lot on the West Bank · PLS #8387 · Zone X bowl. Today it reads as raw land and grading. Click any world below — the whole page transforms. This is where a $3M open-court resort lands.
Why this site
Bridge-adjacent · Target corridor · ~45k VPD on Westbank Expressway. Occupied program stays in the Zone X bowl — neck and north buffer stay landscape and drive.
3–5 min
To Crescent City Connection — CBD overflow without French Quarter parking wars.
MU-CD
Mixed-use commercial district · retail · assembly · hotel keys permitted path.
SPR-1
Jefferson storm detention ~3,900 CF · LID on ~37,485 SF impervious.
World 2 · Open court resort
The courtyard
they can't walk past.
Concept 2D — one 200×84′ PEMB shell wrapped around a 120×40′ open court. Louisiana sky · turf lawn · palms · screen · pool axis. Six Chef Hall west · Mirage Ballroom east · Grand Arrival on Manhattan. Not a roadside hotel — a destination.
L1 program · one shell
Restaurant + lobby + event under one roof · cloud kitchen 42×30 NW BOH · retail 10×750 south.
Six Chef Hall · 60×60
3,600 SF dining · 6 pickup windows · 3 roll-ups to lawn · stained slab · black spray deck.
Mirage Ballroom · 75×60
4,500 SF · 299 seated · weddings · corporate · black-box Day 1.
Grand Arrival · 75×36
35′ glass on Manhattan · cocktails · straight vista to court · destination-first.
World 3 · 48 keys
Bridge overflow
captured upstairs.
48 court-facing keys · RM-1 repeat 12×28 · L2 + L3 · PTAC each. Tourists who can't get a CBD room on Saints night or Mardi Gras Saturday book here because the courtyard is already the party — not because it's cheap.
Hotel vs commodity roadside
Generic chain
- Guest watches TV · drives elsewhere for dinner
- ADR capped by "it's Harvey" perception
- Empty lobby 22 hours/day
Mirage court-facing keys
- Books for the courtyard vibe · balcony on the show
- Walk-up at 10 PM — already at the party
- Quiet Keys vs Event View tiers · same building
World 4 · NOLA pull
They cross the bridge
for the experience.
Metro NOLA · 26,000 hotel rooms — still sold out on peak weekends. Mardi Gras ~87% avg · 95% peak Saturday. Mirage catches overflow with a courtyard party in the lobby, not a sign and a couch.
Five reasons tourists stop
Mardi Gras · Jazz Fest
West Bank rooms when Quarter is packed · courtyard party in the lobby wins the booking.
Saints · LSU
Property IS the sports bar · keys upstairs when the game ends.
Weddings
Courtyard ceremony · 299-seat ballroom · hotel block — one stop, not three venues.
Bridge economics
CBD $250–$400/night peak pushes groups west · our Likely $138 ADR with upside.
Food platform
Six chefs bring crowd · Mirage owns every drink · food is bait.
Beauty daily
Pearl-style suites at $225/wk · stylists bring bodies every day.
World 5 · One Saturday
Brunch to last call.
One register.
Walk one Saturday with us. Vendors bring people. The courtyard keeps them. The bar monetizes every hour. Hotel keys capture the ones who won't drive back across the bridge. Full Saturday Movie →
Saturday timeline
Brunch opens · smells like a restaurant
Doors on Manhattan. Six chefs cooking. Tourists who couldn't get a CBD reservation find us on the map.
Bar brunch · ~$1,500–$2,000 before noonLSU · Saints · families on the lawn
Courtyard screen. Pods booked. Watch wall is the attraction — tacos are bait.
Game-day bar · ~$5,000 by dinnerDinner ends · nobody leaves
Music. Courtyard glowing. Round bar packed. Vendor got paid once — we keep getting paid.
Cocktails · $24 × hundreds of roundsBirthday · hotel walk-up
Out-of-town group books 6 keys — because they're already here. Balcony on the courtyard.
Walk-up · $138–$249 peak ADRThe DJ is the magnet.
The bar is the attraction.
World 6 · The stack
~$175k NET
every month · Likely.
Five revenue engines before wedding deposits. Stress-test conservative row ~$154k/mo. Year 1 ramps while stations fill. Below is the math partners should beat up.
Every dollar · step by step
Station rent · ~60 licenses
Salon · beauty · nails · barber · wellness · flex bays.
T8 Mirage Shops · micro-bays
Vendor base · Six Chef Hall
Vendor 15% override
Glow Lab · T7 · owner-operated
Mirage bar · owner-operated
Court · pods · ticketed nights
Hotel · 48 keys
Mirage Ballroom · 299 seats
What you keep · NET monthly
Poster vs build: Day 1 VE may phase palm accessories, grand stair, some retail curtain wall. Numbers from locked docs — not an offer or guarantee.